This week sees the launch of an exciting new collection here at WAH HQ. Because we LOVE fitness and staying healthy, we spent many months designing and creating We Are Handsome (WAH) Active. This may just be one of the best things we have ever done. With the healthy and active WAH girl in mind, combining fitness with our luxury fabrics, unique and distinct digital prints was a natural evolution for us. Whether you enjoy beach runs, yoga sessions, cross fit or dancing, you will no doubt find something you like, want, need, love. If we do say so ourselves.
For this, Heat #1, you might notice a few of your favourite prints from our Euphoria, Catalyst and Odyssey Rising Collections, with Jungle Fever making an appearance along with The Chameleon and The White Knight. Racer backs, shorts, leggings, crops.. with so many pieces to choose from there is no excuse not to be active.
Collaborating exclusively with Shopbop to bring you this collection you can purchase our WAH Active Wear from their website here.
For our campaign (above) we ventured into the heart of the Caribbean to an Island paradise named Curaçao. We scouted this Mexican/desert hacienda style art gallery in the middle of nowhere, and on a scorching hot day – yes all that sweat is real – shot the campaign. We hope you love it as much as we do, and remember: Take care of your body, it’s the only place you live.