We jetted off to the topical location of New Caledonia, where the rich Melonesian culture meets French Provincial sophistication, to shoot our latest campaign Euphoria. With bold prints, pops of colour and the continuance of our athletic aesthetic, this collection celebrates the WAH girl as fun, healthy, happy and active.
Every time we are on location, we can’t quite believe the lives that we live and how lucky we are. Sure being on location and shooting a campaign is mega hard work, but with surrounds this beautiful no one was complaining. Tropical palms, turquoise blue water, coconuts, sunshine and some new playful puppy friends created what was a memorable shoot.
Watch our New Caledonian dream unfold below.
Directed by James McIntosh – Meanwhile Outside
Models: Kimberley De Vocht, Rachel Joy
Makeup by Rachel Montgomery
Hair by Garreth Lenagh
Styling by Katinka Somers
Photographed by Sebastian Kriete
Shot in New Caledonia thanks to New Caledonia Tourism
See the full campaign here.