It’s come to my attention that I have a slight addiction. An addiction that although I would like to say is exercise, has my bank account being exercised more than I. Yes online shopping. You’ve got me. I’m addicted. I admit it. Couple this with my constant use of digital and social media platforms and you would find me gone for hours just happy browsing and making mental lists of everything I need…..want, I mean want.
Then something happened. Something exciting. Two of my favourite things; social media and online shopping, combined forced to create one AMAZE TOWN app! Bluesky. This is a digital platform that combines window shopping and actual shopping all in one. They must have designed it specifically for me. I just know it.
So what’s the deal with it you ask? Well, the user can view their oh so coveted items from their favourite designers, favourite the item, like it or even share it. And if you want to go that extra bit further and make the commitment to buying, one button will send you straight to the labels online store. Not to mention well known blogger babes like Lisa Hamilton post their favourite and must have items for your inspiration.
We loved the concept of the app so much, that as apart of our sponsorship at MBFWA, you can view our latest lookbook from the The Tropic Of Babylon on the app itself. By downloading the Bluesky app and keeping up to date with everything WAH, you may just get a sneaky peak of our next collection that is about to be launched at Fashion Week. Your own exclusive preview of what is to come.