From the category archives:

Press & Publicity

Like we do each season, we love to introduce you to the prints and give you a little insight into why and how we came to the image that gets finally put into the range.

The fourth print in our Romantic Collection is the Canine. We briefed ourselves on this one to find the cutest puppy on earth. One that when you looked at her you couldn’t help but have that ‘AAAWWWWWW’escape your lips.

After much searching for just the right pooch, we stumbled across little Madeline and knew she was just perfect!

 

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Like we do each season, we love to introduce you to the prints and give you a little insight into why and how we came to the image that gets finally output into the range.

The 3rd print in our Romantic Collection is The Fighter. We all know that lovers are fighters. Love makes us fierce, and any love worth having is a love worth fighting for.

This print – very obviously – is for all the fighters out there.


(plus a sneak peek of what we’re working on…)

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Like we do each season, we love to introduce you to the prints and give you a little insight into why and how we came to the image that gets finally output into the range.

The 2nd print in our Romantic Collection is the Lover. What better to put into the range than the flower of love – the rose? I guess there’s really not a lot more to say about this one, but we LOVE how it’s come out and received a fantastic response form you. Thank you!

We are in love with this print, and really hope you are too.

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Like we do each season, we love to introduce you to the prints and give you a little insight into why and how we came to the image that gets finally output into the range.

The first print in our Romantic Collection is the Majestic. I’m sure we don’t need to explain why we created this image, after all, Paris is the city of love, but we really wanted to make the image lovely and romantic as well, so the colouring and positioning was really important.

There are details we love like the little flock of birds and the slight hint of universe at the top of the sky.
We are in love with this print, and really hope you are too.


The Majestic Mood board.


The Majestic – Zip Leggings

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This past week, Indhra and I were honoured to be named as two of the 100 most Influential, Creative and Inspiring People in Sydney by the SMH’s (Sydney) Magazine’s yearly Top 100 Issue.

In the past 5 years, the issue has become an institution and very well respected. We’re humbled and honoured to be included in the list and recognised for our work and passions.

Thanks to all of you, our fans, who love what we do and keep coming back! More than 35,000 of you visit us here on the blog and through our channels every month and we couldn’t be more thankful.

Stay tuned for 2012, we have some VERY big surprises for you….

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Due to Rihanna loving the custom Bob Marley swimsuit we made for her, this fantastic Bob Marley MiniMix has been playing in the studio over and over this week.

Thanks to DJ Roy T for the amazing hookup!

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Eliza Doolittle – Skinny Genes

If you haven’t heard of UK rising star Eliza Doolittle you’re definitely about to.
Eliza makes what we like to call ‘Happy Music’.

Watch her new video for ‘Skinny Genes’ above – and see how many times you spot a WAH outfit.

Her first single ‘Pack Up’ is also ultra happy, and perfect for the rainy, cold, miserable day we’re having in Sydney today.

Eliza Doolittle – Pack Up

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Nylon’s Cover Girl Florence Welch proudly struts her stuff in our brand new Protector Mini Dress (released in July with The Memoirs)

Watch the behind the scenes video, gosh she seems comfortable.

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Hot off the heels of our Rihanna press, seems like the Amazon is the hot item in and out of Hollywood these holidays, with these pictures just coming in of actress Diane Kruger wearing The Amazon on holidays in Mexico with Joshua Jackson (of Dawsons Creek Fame)


She looks fantastic in the scoop back

We’ve just found out there are still a few of these pieces floating around, notably on Net-A-Porter and at Barneys NY Bevelry Hills Store

You can also read more of the store on the DailyMail.co.uk, FabSugar and of course US magazine

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By now, many of you would have seen the pictures of Rihanna wearing our Amazon Scoop One Piece while on vacation in Barbados over Christmas, which is a major coup for us and we’re so excited she looooves the swimsuit! We’ve been featured on the homepage of the Daily Mail in the UK, hundreds of celeb & fashion blogs, news sites and entertainment portals and even on TV – E! News Tonight and in print here at home.

As you also may have noticed, a lot of the articles, videos and pics are calling us We Are Famous, which, while being a fitting title for us this week, isn’t quite our name. We’re not too worried, but it’s good to clear things up! If you haven’t seen the images, all are below as well as the first video – we’ll update this page as we see more!

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