A WAH Update

Lorene shot by me behind the scenes at our Aviary Shoot.

We thought it was about time we gave you a little update and a hint of what to expect from us this coming year.
It’s no secret it’s been a stellar year and first season for us: from selling in Net-A-Porter and selling out within weeks of most of our boutiques, to our celebrity sightings and custom designed suits for people we can’t even fathom – we’ve had a great year.
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It's 11:11 O'Clock in Byron Bay

My mum was born on the 11th of November at around 11am, so I’ve grown up with the 11:11 phenomenon. Basically, she’s one of those people who always happens to check the time when it’s 11:11 o’clock. Some people explain it as a coincidence; others believe it to be an auspicious sign or the signal of a spiritual presence. As a child, I never really questioned these continual occurrences; I though that 11:11 was just her thing. Well it turns out it’s also thousands of other peoples thing, and one of them owns an amazing boutique in Byron Bay called 11:11 O’Clock.

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Toggs Swimming Shorts

My boyfriend is your typical guy who likes wearing nice clothes, but has no patience for shopping. So when a recent shopping trip in Byron Bay went into its second hour, I knew I was heading into dangerous territory.

I knew I only had about two more minutes before he’d reach his man-shopping threshold, so you can imagine my surprise when from across the store he called out, “babe, do you like these shorts?� And sure enough there he was, elbow deep in a stack of brightly printed boardies by Aussie label Toggs. But it wasn’t until he had tried on a green floral pair and declared them to be the most comfortable board shorts he’d ever worn that I realised the sheer magnitude of the moment.

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Pratten Eel Skin Travel Wallet

Whether it’s a cocktail with a mini umbrella on the plane, or an exotic duty free fragrance at the airport, everyone needs a little something to tip them into summer holiday mode. My ritual is a little different. It involves loading boring travel paraphernalia into one the most fabulous travel companions I’ve ever seen. No, I’m not talking about my boyfriend and his pockets. I’m talking about an eel skin travel wallet that’ll transport you to the warm aqua waters of your destination before you even board the plane. Flash it at check-in and get ready to get into a lengthy discussion about your accessory. Tell them it’s by Sydney label Pratten and you might just get that upgrade.